Thanks to the article, How we read online, I will strive to apply much of my new learning in this and future blog posts. Here are my top 10 changes:
- I will keep my sentences short and to the point. See any Seth Godin post for great examples.
- I will leave plenty of white space and avoid large chunks of text, since People shudder large blocks of text; I know I do. 😉
- I will employ more
- Occasional Bold
- Sentence fragments
to make reading easier for the typical online reader.
4. I will change my blog’s theme to one with (IMO) a “cleaner” font and alignment, one that allows for more white space.
5. I will change the cover image (the magnified lady bug was too blurry, red colour too “angry”) to one that better suits the length of the header. Image is still student created, but with more colour variety and uses Repetition as a design element. See below.
6. I will more thoughtfully consider the design principles in C. A. R. P. /CRAP when creating, (Design Secrets Revealed by Kerri Lee Beasley is a fabulous e book/resource!)
7. I will become a better expert at “detecting crap”, according to Neil Postman and Charles Weingartner. (The two “Contrasting” Dove and Greenpeace videos in the intro of Questioning Video, Film, Advertising and Propaganda: Deconstructing Media Messages are excellent examples of the “C” in CARP…or Crap?)
8. I will try very hard to avoid puns (but just can’t seem to resist. See above.)
9. I will not freak out when my not yet 3 year old twins spot the Golden Arches (A relatively simple design, with far reaching symbolism) from across the road and immediately beg for “donald’s,” and instead be impressed with how their “keen intellects are hard at work decoding their environment.”
10. Finally, I will write more about the things I really want to write about–mainly my reflections on finding my bearings in my new role as Ed Tech Coach at my new school.
If things get personal, that’s okay, because in all likelihood, you, the reader, aren’t reading everything anyway, since:
“[U]sers (readers) are selfish, lazy, and ruthless.“You, my dear user, pluck the low-hanging fruit. When you arrive on a page, you don’t actually deign to read it. You scan. If you don’t see what you need, you’re gone.” -according to Jakob Nielson
And you generally prefer shorter articles over long; (Note: I didn’t actually finish this article.)
Finally–you may have simply glazed over the words and bullets that formed the F shaped pattern:
This is why Headers & Subheaders, along with
are employed with abandon: they form the letter F. Although to really draw the you in, I ought to include pictures of
Deep apologies for the above, I am merely illustrating the F shape, the eyeball theory and testing my readers’ ability to detect crap.